![]() Rich Gang is a full lifestyle apparel brand encompassing every apparel category including fashion mix, active-wear, denim, basics and outerwear. We look forward to working on the amazing products that will be developed for Rich Gang and YMCMB." Birdman is an incredible executive and entertainer with a fresh and distinct point of view. Tom Bennett, CEO of Bravado said, " Bravado has built its licensed brands division by partnering with the most creative and unique entrepreneurs and artists in the space. "I am excited to bring elements of my lifestyle to the masses with the Rich Gang, and with Lil Wayne to be able to share the feel of our labels with the YMCMB Apparel brand." As a longtime fashion enthusiast and the architect of the YMCMB lifestyle, it makes perfect sense to partner with the esteemed Bravado and move into fashion and launch my apparel brands," said Birdman. "As a business owner, I have expanded my portfolio into many different arenas, including spirits and tech. Birdman's Cash Money Records which has sold over 500 million units globally will launch both brands at the respected Agenda Trade Show, held August 19 th – 20 th, in Las Vegas, NV. 19, 2013 /PRNewswire/ - In a partnership with leading music merchandising company Bravado, Cash Money Records and Cash Money Content co-CEO and co-founder, Bryan "Birdman" Williams is proudly moving into the fashion and retail industry with the launch of two apparel brands: Rich Gang & YMCMB.
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